About M&RR

In a world of escalated communication and technologies, staying in touch with your marketplace is not a luxury, but a necessity. Since 1989, M&RR has served businesses nationwide with comprehensive market research — vital to decision making. Renowned within our industry, we serve America's major consumer product manufacturers, service companies and advertising agencies with research strategy and design, data collection, analysis and reporting. Each year, we field hundreds of telephone, mail and internet-based studies involving more than 1,000,000 respondents. We attribute our continuing success to our highly dedicated employees, who, guided by expertise, integrity and innovation, use the latest technologies in collecting and analyzing research data.

At M&RR, senior management is involved in every phase of an assigned project, reviewing and providing recommendations at every stage. Our commitment to accuracy, timeliness, and customer service have resulted in many long term client relationships — some up to 15 years. The majority of the clients we serve are Fortune 500 companies and include Time, Inc., Sony, Turner Broadcasting, UNICEF, CenturyLink, and Gorton's to name a few. M&RR has been named an "Inc. 500 Company" by Inc. Magazine, and for many years, has been consistently recognized as one of the top research companies in the U.S.

Our corporate headquarters are located in Frederick, Maryland, less than an hour from Washington, DC and Baltimore, MD. M&RR is staffed by 35 full-time professionals who provide for the company's research, data collection/processing and analytical functions. Another 100 staff members serve as professional interviewers, operating from our on-site, 45-station CATI (Computer Assisted Telephone Interviewing) system.

M&RR Services

Industry-specific Software
SPSS
Sawtooth
SAS
Latent Gold
Quantum
Dimensions (MRStudio, MRInterview, Reporter)
Quancept
QTS Predictive Dialers
e-Tabs

President's Letter

Superior service and leading edge
technologies have resulted in M&RR's
remarkable client longevity, says
David Vershel, founder and CEO.

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Research Solutions

Whether launching a new product, better understanding your target market, tracking the success of an existing advertising campaign, or determining the choice of magazine covers, clients appreciate the value, depth and accuracy of the results we yield. Calling upon three decades of experience, we guarantee the information we collect and analyze will help to secure the success of your particular project.
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Data Collection Solutions

When it comes to data collection, we don't compromise. Whether obtained via internet, telephone or mail — or combinations thereof — our surveys employ the use of the latest technologies that allow for the height of customization.
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Data Processing Solutions

Our Data Processing Department serves as the backbone of M&RR's data collection and tabulation services. It is staffed by a highly qualified team of professionals with an average of seven years of research-related, data processing experience. Our data processing infrastructure allows for fast turn around of even the most complicated research projects, and every phase is executed with stringent standards of quality assurance, resulting in error-free deliverables.
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Analytical Solutions

Our analytical capabilities provide clients with business insights that allow for the best possible decision making. Using both proprietary and industry analytical tools, we can demonstrate one product's market standing against another, help to assign the most appropriate pricing, determine brand loyalty, create forecast models, and more — rendering information at its most highly actionable level.
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M&RR asks the right questions. Of the right people. In the right way.
Insights Association Member ESOMAR Individual Membership Information
Marketing & Research Resources, Inc., Market Research & Analysis, Frederick, MD

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