Privacy Policy

Marketing & Research Resources, Inc. ("M&RR") is committed to ensuring the privacy of our survey participants. We take that commitment seriously, and you can be assured that your privacy and the confidentiality of your personal information is our top priority.

How we use the information we collect

When you participate in one of our surveys, M&RR uses your responses along with other participants' responses to inform clients about people's attitudes about their products or services. As part of the research process, your responses are analyzed in aggregate with all the other respondents' information, and your individual responses are not linked to your personally identifiable information without your permission. We are interested only in your opinions and will never try to sell you anything.

If we collect your postal address in any survey, it is to mail any survey-related incentives. We never share your e-mail or postal address without your permission.

We use your e-mail address to send you invitations to participate in new Internet surveys and to contact you with messages if you would happen to win a sweepstakes. When you participate in one of our Internet surveys, our servers only record the time you start and finish our survey. We may place "cookies" on your computer when you take our surveys; these "cookies" are used only to ensure survey security and do not collect or extract any personal information from your computer.

In phone surveys, your phone number has been either randomly generated or selected from a list provided by a reputable sample house or by our client. M&RR is not subject to The Do-Not-Call Implementation Act of 2003 or the FCC's National Do Not Call Registry. As a market research firm, we are interested only in your opinions and will never try to sell you anything. Your responses in our phone surveys are never linked to your phone number.

How we protect your information

We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online, by telephone, or by mail.

We may occasionally need to share your information with third parties, our agents or sub-contractors, who perform services on our behalf such as reward fulfillment, web hosting, data analysis, and the like. When we use such agents or sub-contractors, we require these parties to comply with our privacy policy and utilize all appropriate security and confidentiality measures (i.e., a "chain of trust").

Child Privacy

M&RR abides by the Children's Online Privacy Protection Act (COPPA) legislated by the Federal Trade Commission (FTC) in 1998. We do not knowingly contact children under the age of 13. If you are a parent whose child has been contacted by M&RR and wish for your child not to have future correspondences, please contact us at and we will gladly remove your child's e-mail address and/or phone number from all future e-mail and phone surveys.

Market Research Ethics

M&RR limits the use of its information for legitimate market research purposes only. M&RR is active in supporting the following organizations created to uphold ethical survey research:

Your Rights

Should you wish to unsubscribe and stop receiving survey requests, please send a blank e-mail to from the e-mail account under which you are subscribed as a survey participant. If you have additional questions or would like to correct, amend or delete information we have collected about you, please contact us at anytime.

Marketing & Research Resources, Inc. commits to resolve complaints about our consumer's privacy and our collection or use of consumer's personal information. Marketing & Research Resources, Inc. commits to the fact that all information collected is relevant for the purpose for which it is used and to the extent necessary Marketing & Research Resources, Inc. takes all reasonable steps to ensure data is reliable for its intended use, accurate, complete and current.

President's Letter

Superior service and leading edge
technologies have resulted in M&RR's
remarkable client longevity, says
David Vershel, founder and CEO.

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Research Solutions

Whether launching a new product, better understanding your target market, tracking the success of an existing advertising campaign, or determining the choice of magazine covers, clients appreciate the value, depth and accuracy of the results we yield. Calling upon three decades of experience, we guarantee the information we collect and analyze will help to secure the success of your particular project.
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Data Collection Solutions

When it comes to data collection, we don't compromise. Whether obtained via internet, telephone or mail — or combinations thereof — our surveys employ the use of the latest technologies that allow for the height of customization.
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Data Processing Solutions

Our Data Processing Department serves as the backbone of M&RR's data collection and tabulation services. It is staffed by a highly qualified team of professionals with an average of seven years of research-related, data processing experience. Our data processing infrastructure allows for fast turn around of even the most complicated research projects, and every phase is executed with stringent standards of quality assurance, resulting in error-free deliverables.
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Analytical Solutions

Our analytical capabilities provide clients with business insights that allow for the best possible decision making. Using both proprietary and industry analytical tools, we can demonstrate one product's market standing against another, help to assign the most appropriate pricing, determine brand loyalty, create forecast models, and more — rendering information at its most highly actionable level.
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M&RR asks the right questions. Of the right people. In the right way.
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Marketing & Research Resources, Inc., Market Research & Analysis, Frederick, MD

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