Analytical Solutions

M&RR's effective use of analytical tools — both proprietary and those utilized industry wide — are another reason for our success. Our data analysis allows for definitive decision-making regarding such issues as brand loyalty and perception, desirability of product features, pricing, network programming and more. In addition to the forms of analysis featured here, M&RR is also successful in developing new and fully customized analytical tools to respond to your specific needs.

Analytical Techniques and Tools

M&RR uses a wide array of analytical techniques and tools to give added meaning to research findings:

Click on any of the analytical techniques below to learn more.

Analytical Software Used by M&RR

  • SPSS
  • Sawtooth
  • SAS
  • Latent Gold
  • e-Tabs
For more information about our analytical capabilities, contact us at: r^2@m-rr.com

President's Letter

Superior service and leading edge
technologies have resulted in M&RR's
remarkable client longevity, says
David Vershel, founder and CEO.

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Research Solutions

Whether launching a new product, better understanding your target market, tracking the success of an existing advertising campaign, or determining the choice of magazine covers, clients appreciate the value, depth and accuracy of the results we yield. Calling upon three decades of experience, we guarantee the information we collect and analyze will help to secure the success of your particular project.
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Data Collection Solutions

When it comes to data collection, we don't compromise. Whether obtained via internet, telephone or mail — or combinations thereof — our surveys employ the use of the latest technologies that allow for the height of customization.
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Data Processing Solutions

Our Data Processing Department serves as the backbone of M&RR's data collection and tabulation services. It is staffed by a highly qualified team of professionals with an average of seven years of research-related, data processing experience. Our data processing infrastructure allows for fast turn around of even the most complicated research projects, and every phase is executed with stringent standards of quality assurance, resulting in error-free deliverables.
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Analytical Solutions

Our analytical capabilities provide clients with business insights that allow for the best possible decision making. Using both proprietary and industry analytical tools, we can demonstrate one product's market standing against another, help to assign the most appropriate pricing, determine brand loyalty, create forecast models, and more — rendering information at its most highly actionable level.
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M&RR asks the right questions. Of the right people. In the right way.
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Marketing & Research Resources, Inc., Market Research & Analysis, Frederick, MD

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