Research Solutions

Manufacturers will tell you that the single biggest reason a product doesn't become a top seller is because of a single question that was never asked.

At M&RR, we specialize in ensuring the right questions are asked.

Our expertise in the areas of New Product Development, Market Positioning, and Tracking Research — accompanied with unparalleled customer service — have:

  • resulted in deciding the best approach in developing new products
  • proven market viability for magazine spin-offs
  • distinguished products and services from competitors
  • verified anticipated reactions to nationwide advertising campaigns and much more

At M&RR, we'll call upon 30 years of research experience in developing your fully customized project — taking great care in determining the specific collection mode and sampling universe to ensure the most accurate and meaningful return of information.

M&RR uses a variety of methodologies across a wide array of industries including:

Click on any of the research methodologies below to review an example of how each has benefited one of our clients.

  • Image & Positioning Research (Segmentation)
  • Customer Satisfaction Research
  • Awareness & Usage Tracking Research
  • Advertising Tracking & Effectiveness Research
  • Product and Concept Testing
  • Product Preference / Driver Analysis
  • Target Audience Profile Research
  • Pricing Research
  • Choice Modeling (Trade-off)
  • Habits & Practices Research
  • Ad hoc projects

President's Letter

Superior service and leading edge
technologies have resulted in M&RR's
remarkable client longevity, says
David Vershel, founder and CEO.

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Research Solutions

Whether launching a new product, better understanding your target market, tracking the success of an existing advertising campaign, or determining the choice of magazine covers, clients appreciate the value, depth and accuracy of the results we yield. Calling upon three decades of experience, we guarantee the information we collect and analyze will help to secure the success of your particular project.
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Data Collection Solutions

When it comes to data collection, we don't compromise. Whether obtained via internet, telephone or mail — or combinations thereof — our surveys employ the use of the latest technologies that allow for the height of customization.
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Data Processing Solutions

Our Data Processing Department serves as the backbone of M&RR's data collection and tabulation services. It is staffed by a highly qualified team of professionals with an average of seven years of research-related, data processing experience. Our data processing infrastructure allows for fast turn around of even the most complicated research projects, and every phase is executed with stringent standards of quality assurance, resulting in error-free deliverables.
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Analytical Solutions

Our analytical capabilities provide clients with business insights that allow for the best possible decision making. Using both proprietary and industry analytical tools, we can demonstrate one product's market standing against another, help to assign the most appropriate pricing, determine brand loyalty, create forecast models, and more — rendering information at its most highly actionable level.
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M&RR asks the right questions. Of the right people. In the right way.
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Marketing & Research Resources, Inc., Market Research & Analysis, Frederick, MD

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